With over a decade of experience across brand, performance, and lifecycle marketing, I specialise in bridging creativity with technology - combining brand storytelling, content, and user experience with a deep focus on data, operations, automation, and customer psychology.

My work sits at the intersection of brand, performance, data, and technology - helping businesses move beyond one-off campaigns and towards scalable, measurable, and customer-centric growth - improving acquisition efficiency, retention, and lifetime value across every customer touchpoint.

I’m most interested in work where marketing is treated as a system, not a series of disconnected tactics. I help organisations align strategy, data, platforms, and teams to build integrated acquisition and lifecycle marketing - underpinned by strong measurement, intelligent automation, and cohesive customer journeys across every touchpoint.

I take a systems-first, evidence-led approach, focusing on clarity before scale. I work through experimentation and continuous learning, testing hypotheses, measuring outcomes, and refining based on real data. I collaborate closely with product, data, engineering, and operations teams, favouring pragmatic, impact-driven solutions over hype, and optimising for long-term commercial value without sacrificing momentum or creativity.

I’m most effective in environments where growth is driven by data, systems, and customer understanding - not just spend - and where marketing works in close partnership with product and technology. I thrive in teams moving from manual execution to intelligent automation, and in organisations that see brand and performance as complementary forces working together to drive meaningful, sustainable growth.

Marketing Automations Specialist - Beer52
October 2024 - Present

Marketing Manager — After Digital & CultureSuite
September 2022 - October 2024

Head of Marketing and Operations — Seawater Solutions
December 2021 - September 2022
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Founder — Green Planet Market
March 2020 - December 2021
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Co-Founder and Marketing Director — Cajro Branding and Marketing Agency
June 2018 - March 2020
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Creative (Brand Marketing) Manager — Newstel Media
September 2016 - June 2018
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Freelance Filmmaker / Photographer
July 2012 - September 2016

• Marketing leadership, strategy & operations
• Lifecycle, retention & commercial optimisation
• Data, architecture & technical strategy
• Integrated multi-channel performance marketing
• Brand, communications & go-to-market execution
• Marketing technology, AI & intelligent automation
• Product, platform & user experience thinking
• Media planning, buying & budget optimisation
• Deliverability, compliance & consent governance